Rumor had it, now its official: spark 44 is taking over Land Rovers global strategic and creative ad accounts, including Land Rover and Jaguar.
Spark44 has been created in 2011 and is partly owned by Land Rover Jaguar and has been established t give Jaguar a more modern and newer image. Apparently this has been working out pretty well, as they are now also Land Rovers in-house Agency and have offices worldwide with over 275 employees.
One of their most successful ads was the "British Villains" ads that also aired during the Super Bowl
Spark44 also works very closely with very interesting Agencies such as Mindshare and The Brooklyn Brothers. Those two agencies are handling Spark44's Media planning/Buying duties(Mindshare) as well as their social Media content(TBB).
Young and Rubicam was handling Land Rovers creative side of the business; Ogilvy & Mather were in charge for their User Experience and web design and Wunderman was in charge for their CRM.
This obviously is a huge loss and big disappointment for those agencies, as they had a partnership of 20 years. Nevertheless, according to representative of Ogilvy and Wunderman states, both WPP Group members, they still wish them all the best, and are delighted to “have helped define and drive the Land Rover brand successfully”.
As Land Rover is switching to Spark44 as their in-house agency, the brand is also ready to expand their family of vehicles: Defender as well as Discovery. Anthony Bradbury, global marketing communications director for Jaguar Land Rover, is optimistic in regards to the how the global marketing effectiveness and efficiency will be maximized and their worldwide consistency of approach and quality will be enhanced.
